Advice to Hospitals in a Downturn: “Market the High-Margin Service”
by Maggie Mahar

But one would be wrong. When times are tough, people put off elective surgery, and even avoid going to the hospital in an emergency. Although they may have insurance, often they can’t afford the co-pays that accompany hospital care. As for the uninsured, not long ago a study showed that uninsured patients suffering from gunshot wounds often leave the ER, voluntarily, without being admitted to the hospital.. (I’ll be writing about this study in a future post.)
What can hospitals do? Hospitalimpact.org, a new blog “dedicated for current and emerging hospital leaders, thinkers and enablers” offers some advice:
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