
As summer winds down, books have been making cheesy news. Here is a take on three controversies, unrelated but sharing this characteristic: positions on all sides have been notably self-righteous and/or disingenuous, overwhelming the principles at stake—and they are real—with explanations that fall well short of impressive. Chelsea Green, a respected independent publisher in Vermont that has had success with books of progressive argument, announced that it was releasing a book by an admirable liberal journalist, Robert Kuttner, called Obama’s Challenge, to coincide with the Democratic Convention. The wrinkle was that Chelsea Green made an exclusive arrangement with Amazon to feature the book in a print-on-demand version for three weeks before it was put on sale elsewhere. Other booksellers, from Barnes and Noble to independents, expressed indignation and Barnes and Noble said it would sell the book only on its Web site. Margo Baldwin, Chelsea Green’s publisher, was quoted as saying, “this election is too important to wait around for traditional publishing lead times,” and in an open letter to retailers, she called for “perspective” and said the cancellation of orders meant a “really good and important book on Obama will be effectively boycotted.”
I very much share Ms. Baldwin’s belief in speed to market for newsy books. But the reality is that Amazon—a great asset to authors and publishers alike—is also a very aggressive business, using its clout to extract concessions from publishers that are sharply reducing benefits of sales on the site. Chelsea Green had an alternative option: to make an e-book and print-on-demand version of Kuttner’s book available simultaneously to all retailers. For a variety of reasons, Amazon would still probably dominate the early sales—through their proprietary Kindle device and a print-on-demand subsidiary—but shutting out other booksellers for a critical sales period is a bad precedent for all concerned.
Instead of a successful launch for what is doubtless a worthwhile contribution to political debate, everyone involved has lost, except Amazon.